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In this issue,
we look at the non-stop success of the Oblique furniture range - introduce
a new seating solution (and another very funky
name) in Pop - report on the arrival
in June of dedicated literature for the DNA range - and reveal how Microsoft
Scotland is making the most of its investment
in the workplace in a major new fit-out from Workplace
Design.
Don't forget. If you have news for us, let us
know, by email vzine@verco.co.uk
or call 01494 448000. |
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| The
successful development of desking and storage
design at VERCO is borne out by growing implementation
across the UK.
While all signs point to the enormous potential
in the new DNA range (see our news item on literature
in this issue), it has been Oblique that has worked hardest of
late in advancing VERCO's share of the workplace
furniture market.
It's
the sheer versatility of the design that wins
through: executive solution Oblique Intuition
maintains the traditional attention to quality
and detail for which VERCO has established a
reputation.
Desking is complemented by tables, pedestals,
cupboards and bookcases - all available with
silver detailing to highlight the beauty of
the real wood veneers employed.
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Silver
legs and detailing also complement wood-effect MFC finishes
in the Oblique Visual desking range, a systems solution
enabling limitless configurations of desks, end to end and
back to back.
Both share inherent flexibility and adaptability to meet
changing user needs.
Year-on-year sales of Oblique brand furniture tripled in
2007 thanks to contracts with the likes of Stormark, whose
call centre, administration and meeting areas now feature
the product.
Yes Telecom specified 200 Oblique desks in
white on the strength of their practicality and cost effectiveness
whilst financial services provider Harrington Brooks were
early advocates of the range.
Oblique, complemented by meeting tables and
matching pedestal storage, is now in use at the UK headquarters
of software company SAS.
Seen The Bourne Ultimatum? Yep, that’s Oblique being
used by the CIA.
Since then, further contracts for this versatile range (very
popular in White) have seen installations completed for a
diversity of customers including e-Leather, SAB Miller, Associated
British Foods, The White Stuff, Pension Corporation, Cancer
Research Council, Oxford University and Microsoft UK (see
this issue’s Case Study profile).
Oblique is set to be one of VERCO’s top selling lines
– the question is, will DNA eclipse it?
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Here's
a seating solution destined for chart success.
Pop!
Fully synchronised operator chairs with clean
modern styling across six models, the delightful
Pop works for most workplace
environments, offering bags of choice in medium
or high backs and arm types.
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Cute
name, too! Pop one into the showroom.
As always with VERCO, user comfort is paramount and Pop’s
synchronised mechanism abetted by a slim-line profile, moulded
plastic backs with contoured shape and height adjustability,
AND an adjustable depth seat slide providing increased comfort
for different body shapes and applications, combine to provide
terrific support for sustained use.
Models are available with either without arms, with fixed
loop arms, or height adjustable padded arms.
Upholstery is available in a huge range of quality fabrics
and ensures the chair complements an overall design scheme. |
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We may be living in a digital age but quality
print still sells. That's why VERCO has invested
more now than at any time in the company's history
in its sales literature.
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That
investment using the best quality design and photographicstudio
talent reaches new heights in June with publication of a lavish
and dedicated brochure for DNA.
It’s
worth recapping on this range. It picked up an enormous amount
of interest at last year’s Design Prima show.
DNA employs high-pressure die-cast aluminium leg frames connected
to simple steel rails to form a framework for work surfaces
that provides robust support yet with a light and spacious
aesthetic.
Roger Webb’s clean, understated design is carried to
first and second level storage which integrates with worktops,
helping to define work territory and provide easy storage,
as well as providing a useful privacy barrier for individual
users.
The open plan dynamic of the bench system concept can be extended
to storage ‘spine’ workstation arrangements, which
provide excellent local storage and good definition via integrated,
low-level storage and screening, as well as making a strong
visual statement.
In short, it just looks great. It’s a premium range
to sell and that’s why it gets premium treatment.
Finally,
dealers – don’t forget that you can order printed
copies of the price lists along with all the VERCO catalogues
In the Dealer log-in section at www.verco.co.uk
Logged
in, you can also download quality low resolution images for
digital (email, web) use or high resolution, print-ready images
for your brochures and catalogues. Alternatively, order these
on CD.
And
there's plenty of useful information available too: chair
safety
certificates, operating
instructions, details of our free space
planning service and downloadable CAD blocks for
those of you who do your own space planning are all features
of VERCO’s growing online offer to sales partners. |
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| Microsoft's
ground breaking, global approach to the working
environment - Workplace Advantage - is manifest
in the company's new sales and marketing operation
in Edinburgh where the embodiment of its principles
and design philosophy employs VERCO Oblique systems furniture within
a procurement and installation programme undertaken
by London-based design consultancy Workplace
Design.
The Michael Laird Architects-designed interior
for the Microsoft Scotland Customer Centre at
Waverley Gate offers over 12,000 sq ft of office
accommodation across the top two floors of the
building. It’s quite something.
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With stunning views across the city, the
top floor afforded the most stimulating point of entry to
the Centre and here Microsoft customer and sales partner-facing
areas constitute presentation and boardroom suites, main reception
and a breakout area with access to an extensive roof garden.
The floor below homes Microsoft Scotland’s
product and concept development areas. A series of functional,
flexible spaces where product concepts are developed and demonstrated,
it includes micro stage sets with changeable, illuminated
backdrops and furniture settings.
This floor also includes a total of 56 Oblique
workstations to accommodate the needs of the company’s
mobile workforce of over 90 staff.
The furniture, in Dove Grey with frosted Perspex screens,
cable trays, and trip tool rails for PC monitor attaching,
on stainless steel leg frames, is aligned to the building’s
north and south-facing window walls, while within it are located
collaboration spaces including glazed meeting pods and well
as open and informal meeting areas.
Private ‘phone booth’ and bench touchdown areas
located at the east end provide the team with further workplace
options and, combined with the ‘spine’ and the
open plan areas, complete this hierarchy of workplace environments.
“This was an enormously satisfying project to fulfill
from both a commercial and aesthetic perspective,” reflects
Workplace Deign director Andrew Sapio.
“Microsoft has a clear vision of the workplace according
with the very best thinking on the topic and its strategy
for engaging employees, customers and sales partners sets
the pace in workplace design.”
“Furniture inevitably has played a
major role in helping shape the client’s aspirations
for Waverley Gate into a reality and Oblique is a prominent
component in our solution.”
http://www.microsoft.com/uk/about/default.mspx
http://www.wdltd.com
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